Recently, the 35-year-old American fast fashion brand Forever21 announced its withdrawal from China and will close all its stores in China. With consumers’ upgrade iterations, personalized product demand, and continuous improvement of quality requirements, fast fashion brands that have once been strong in China seem to be collectively trapped in bottlenecks and pains. In contrast, […]
Monthly Archives: July 2021
Non-contact consumption and “home economy” are the most mentioned consumption trends during this epidemic. In this context, the clothing industry has also faced many challenges. In addition to the impact of the logistics supply chain, the most direct result is that many brands have closed their offline stores. The global fast fashion brand ZAFUL, a […]